I just read Jim Connolly’s Marketing Blog, which is awesome. In his latest post, A New Year or the Same Old Year Over Again he says:
“For most businesses (and people, I might add), the first week in January is not the start of a New Year – It’s simply the chance to live the same old year over and over and over again!”
“If you always do what you have always done, you will always get what you have always got!”
If you don’t change what you are doing, you’ll keep getting the results you have been getting. The question is, how are you going to turn 2009 into a truly new year? What are the things you want to change and how are you going to change them?
According to Jim,
“This fear of change is what psychologists refer to as The Homeostatic Impulse. It’s best demonstrated in the human desire for things to “be the same – but better.” However, as we all know, improvement can only come as the result of change. Things don’t just magically get better – we have to make them better.”
In my experience, this fear of change is the single biggest and fiercest obstacle that keeps people stuck in a life they hate. In most cases, however, this fear is not a real threat. There is no actual danger lurking outside the door, waiting to attack. The fear is nothing but the voices in our head telling us things like:
What should I do? Whatever it is, I don’t think I am good enough.
I don’t have the money, I can’t afford it
I don’t know how to go about it
Now is not the right time
It’s not going to make a difference, I have already tried
and on it goes.
The bad news? Most people will never take the appropriate action, to overcome their fears. The good news? Most of your fears, if not all, only exist in your imagination and once you take action steps to overcome them, they will simply disappear.
I want to encourage you to make 2009 the best year you ever had. As for the voices in your head telling you to just keep doing what you have always been doing? Don’t listen to them.
As always, thank you for reading,