A time for renewal, joy, and awakening – and I am in the middle of a full-blown identity crisis.
Several months ago I began to re-brand myself. With the publication of my book Alive, I wanted to give my website a fresh look, tighten up my message, and streamline my online presence. To do this, I researched authors in my industry, educated myself on online marketing, listened to expert advice, and did a huge website overhaul.
Without noticing, I disconnected from my own identity in the process. I lost track of what I stand for and the impact I want to leave on the world. Instead, I did exactly what I am coaching others to avoid: I listened to my head – and not my heart – while designing my future.
The more I tried to follow everyone else’s advice, the unhappier I became. It all got clear this morning when one of my fellow mastermind teammates told me: “Your website is totally generic. It’s in-congruent and it doesn’t reflect your personality.”
Rock ‘n roll! That’s exactly how I have been feeling. I have been working my butt off with little to no avail, feeling disconnected from my wild-at-heart self, trying to do what’s right, and not paying attention to what works for me.
It’s time to listen to my true voice. I am not a do-things-by-the-book kind of person. I love adventure and challenges, and I am best when I am living life on my own terms.
For now, I am going to forget about finding a niche, having a unique selling proposition, branding myself as an expert, having pop-ups and opt-ins, and writing copy that sells.
Instead, I am going to take a step back and relax. I might read a good book, take a nap, hang out at the beach, and have fun until I feel good about myself again.
And when my heart is open to receive, I’ll take a good look at what matters to me, what I stand for, and what I want to create for the future.
I think Easter is the perfect time to do that.
Now I’d love to hear from you. Have you ever had an identity crisis? How did you deal with it? Please share your experience in the comments below.
Have a wonderful Easter holiday.
With all my love,
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Photo Credit: Death to the Stock Photo
ich kann dich so gut verstehen und fühle gerade so was ähnliches. Ich melde mich bei dir wenn ich wieder bei meinem Herzen bin!
Alles Liebe, Eva
Alles Liebe und frohe Ostern!
How funny, Karin — my blog posts the past few weeks have been all about finding your voice. Maybe they will be useful to you! Good luck with your rebrand!
Thank you, Stacy. Your blog posts will serve as a great source of inspiration as I am building my message and brand online. Yay 🙂
Yes! Loved this post and it is a confirmation of something I’ve been feeling for awhile which is that you should spend at least the same amount looking inward as outward when it comes to branding yourself. Love your website – definitely not generic and lacking personality =)
Thank you for your kind words, Hailey. My goal is to infuse the website with more of “me” by adding pictures that reflect my personality and message. It’s a work in progress.