become your own brand Archives ⋆ karinlehmann.com https://karinlehmann.com/tag/become-your-own-brand Fri, 23 Jan 2015 01:23:02 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 Become Your Own Brand https://karinlehmann.com/become-your-own-brand https://karinlehmann.com/become-your-own-brand#respond Tue, 18 Sep 2012 20:24:19 +0000 http://karinlehmann.com/?p=8114 Do you know what makes a brand special? What sets it apart from the competition and creates attraction? Successful brands highlight and accentuate their differences. Instead of blending in, they stand out. They emphasize their intrinsic values and point out their singular attributes. Think about Mercedes Benz. High quality German engineering, luxury, safety, comfort, elegance, reliability and a high price tag. […]

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